Project Cloverfield, aka Slusho, aka 1-18-08, J J Abrams Teaser… who knows!

That’s right. This is a big mystery.

I’ve been following the ‘Cloverfield’ thing since I first saw the teaser trailer at

Now, since then, I’ve found so much out about this project… and quite frankly, I am amazed at the way this viral marketing has gotten out.

Call it 1-18-08. 011808. Call it what you like.

I will add more here, but watch the trailer for starters.